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Understanding & Sustaining Word of Mouth Marketing: “The Passion Conversation”
While we may think we are in the marketing or sales business. Or the restaurant or retail business. We’re all really in the people business. In this second book from the word of mouth agency, Brains on...
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Love Your Customers for a Better Chance of Them Loving You Back
We’re in the middle of a virtual book tour featuring the book: The Passion Conversation: Understanding, Sparking and Sustaining Word of Mouth Marketing. One of the authors, John Moore, is making his...
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“The Passion Conversation” Podcast “with” John Moore
Today is the day John Moore, author of The Passion Conversation, was supposed to record an audio podcast for Idea Sandbox. After going back and forth on timing we finally booked an hour to talk. But,...
View ArticleTop Posts of 2013
Happy New Year! As we look forward to creating new content in 2014, it’s fun and helpful to look back and see which posts from 2013 you found most interesting. Check out the top 8 most-read posts...
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7 Brand Building Principles: “What Great Brands Do”
We are excited to announce a great, new business-branding book available now by author Denise Lee Yohn and a virtual book tour to take you behind the scenes with some awesome bloggers! What Great...
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Creating Marketing Plans that Get Buy-In from Bosses and Create Buyers from...
CrackerJack Marketers, John Moore and I, will be sharing secrets, tips, and techniques we’ve learned as retail marketers in creating the most effective marketing plans. Crafting a CrackerJack marketing...
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How Should a Retail Brand Best Use Social Media?
POINT: Paul Williams First, it is most important to remember that social media tools are tactics that support a word of mouth marketing strategy. So much excitement lately, how easily companies and...
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“The Passion Conversation” Podcast “with” John Moore
Today is the day John Moore, author of The Passion Conversation, was supposed to record an audio podcast for Idea Sandbox. After going back and forth on timing we finally booked an hour to talk. But,...
View ArticleTop Posts of 2013
Happy New Year! As we look forward to creating new content in 2014, it’s fun and helpful to look back and see which posts from 2013 you found most interesting. Check out the top 8 most-read posts...
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Gain Out-Of-This-World Marketing Advice From Galaxy Coffee
John Moore, the marketing medic at Brand Autopsy, has written another book that offers succinct marketing and branding advice inspired by working at Starbucks Coffee Company. It is called: Tough Love:...
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How To Become A Really Good Marketer, A CrackerJack Marketer…
Not too long ago… In a business galaxy not too far away… John Moore and I were retail marketing managers at Starbucks Coffee. Our hands were always dirty, working in the trenches designing and...
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